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Prinoa Dental differentiates itself with waste-free reusable shipping

Writer: Andrea IlsemannAndrea Ilsemann

Prinoa Dental is one of the first companies to opt for reusable shipping with hey circle. The Solingen-based dental company has been using the reusable shipping boxes in size S and the reusable shipping bags in size L since September 2022. Particularly practical: the shipping bag is not only used for safe transport, but also for the bundled return of empty packaging.


Türkisfarbene faltbare Box für den Versand mit Prinoa Bestellschein
Prinoa Dental shipps its dental tech products to dental technicians in reusable boxes

Nachhaltigkeit in der Dentaltechnik

Prinoa offers digital dental technology at the highest level. The company relies on state-of-the-art production technologies and fast delivery times. Sustainability plays an important role here - from resource-saving production to the avoidance of packaging waste. The use of reusable packaging from hey circle is one of many steps taken to minimise the ecological footprint.

‘As a company, we see it as our responsibility to make our contribution to global climate protection. That is why we have designed our processes to maximise sustainability right from the start. From resource-conserving production to avoiding waste in packaging - this is how we try to minimise our ecological footprint. And we are always on the lookout for even better, greener alternatives.’


Why returnable shipping at Prinoa?

The decision in favour of reusable packaging was significantly influenced by dental technicians, who are responsible for unpacking and disposing of the cardboard packaging. The use of reusable shipping packaging eliminates a large proportion of packaging waste.


Customer feedback shows this: The system works smoothly. The hey circle packaging solution is actively accepted by some customers, while for others it is barely noticeable - a sign of seamless integration into the ordering process.


How circular shipping works

‘Most suppliers of reusable packaging have a very strict workflow for using and especially returning the packaging. Normally, the packaging circulates individually between the sender and recipient. We, on the other hand, collect the packaging from the customer over a few days in order to minimise the cost of return shipping for the customer and reduce shipping costs.’

Marcus Kalb, Managing Director of Prinoa Dental GmbH, explains the special shipping cycle between his company and its customers.


  1. Receiving the reusable packaging: Customers receive their order in a reusable box or bag from hey circle.

  2. Space-saving storage: The packaging can be folded up and collected.

  3. Returns from ten packages: Customers automatically receive a returns bag when ten packages have been collected.

  4. Free returns: The collected packaging is packed into the returns bag, sealed and labelled with the enclosed returns label.

  5. Automatic pick-up: The shipping service provider GO! collects the returns on the next working day - without any additional effort for the customer.



Efficient shipping with GO!

Prinoa relies on the overnight service from GO! Express & Logistics for shipping. Orders received by 6 p.m. are produced within 24 hours and delivered the following working day between 8 a.m. and 12 noon. Returnable packaging is also collected by GO!


Conclusion

By using hey circle reusable packaging, Prinoa reduces packaging waste and at the same time simplifies the workload for dental technicians. The sophisticated system works smoothly and offers a sustainable alternative to disposable cartons. In this way, Prinoa shows that digitalisation, efficiency and sustainability can go hand in hand.

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